Ajeenkya DY Patil University offers various courses under School of Management. Imagination is more important than knowledge. For while knowledge defines all we currently know and understand, imagination points to all we might yet discover and create.'(Einstein)

These are dynamic times. Present day businesses operate in a very dynamic environment necessitated by fast change. Globalization, changing competitive scenario, advent of service economy, inter-connected world and knowledge explosion are all affecting businesses both positively and negatively, causing businesses to rethink the way they have been operating. Needless to say, if the way business is conducted has changed, then the way business management is taught must change as well.