Important Questions
1. Why marketing is called social process and also discuss its features?
2. Briefly discuss the different concepts of marketing?
3. Name the marketing function which is concerned with the cost and the location of the target market?
4. We should keep some characteristics in mind while choosing a brand name. Explain some of the characteristics briefly.
5. Explain any 5 factors that affect the determination of price of product?
MCQ
1. ______ Where deal is accomplished between buyers & sellers through a medium of phone, letter or through medium of internet.
(a) Market
(b) Marketing
(c) Selling
(d) Planning
2. Which of the following is the feature of the marketing?
(a) Needs and wants
(b) Creating a market offering
(c) Customer value
(d) All of the above
3. _________ concept is based on those companies who believe in this philosophy that quality of goods or services of good standard can easily attract customers.
(a) Marketing concept
(b) Production concept
(c) Product concept
(d) Selling concept
4. Which of the statement is not true for selling?
(a) Focuses on the need of seller
(b) Aims at maximizing sales
(c) Involves fragmented approach to sell
(d) Selling is limited to exchange of goods and services
5. _________ is the process of classification of products into different groups on the basis of some of its important characteristics.
(a) Grading
(b) Packaging
(c) Standardization
(d) Branding
