What Students will learn?

• After the successful completion of the course, students will able to understand the concept, scope and challenges in newspapers and news channels.
• To familiarize and train the students with media techniques by affording them an exposure to contemporary media skills.
• The students are given conceptual understanding, along with training in professional skills by senior academicians and professionals of long standing experience.
• The syllabus is highly practical-oriented, with strong industry linkages.

Why study this course?

• As part of this short term course, the students are imparted training for the newspaper and news channels.
• The students will get the knowledge of art and craft of TV Journalism and print journalism.
• The course is designed to train young professionals in the basics of journalism, as well as in all current trends, including the latest developments in cyber and electronic journalism, for their all-round development.

Course Summary:
In an era of information explosion, convert your passion into profession in the field of Journalism and Mass Communication. This Diploma Course has contributed significantly to meeting the manpower requirements of the print and electronic media industry.

Course Content:

Module 1-Introduction to Mass Communication: Principles, theories and models (MCQ and subjective) 7 lectures.
Module-2 Introduction to Print Journalism and Newspaper Production
(MCQ and subjective) (Total: 10 lectures.)
Module -3 News Writing for TV and Print Media (MCQ and subjective) (Total: 16 lectures.)
Module -4 TV Reporting and Anchoring (MCQ and subjective)
(Total: 16 lectures.)
Module-5 Editing for newspaper and news channels. (MCQ and subjective)  (Total: 9 lectures.)
Module-6 Current issues in media (MCQ and subjective) (Total 4 lectures)

What Students will learn?

• Understand the difference between traditional marketing and social media marketing.
• Broadly define the functionality of LinkedIn, Facebook, and Twitter.
• Develop social media marketing goals and objectives.
• Create a defined process-map in which to create social media updates
• Update and manage the experience, education, and skills & expertise sections.

Why study this course?

This course will focus on introduction and insights to a breadth of core and emerging digital channels and disciplines. Students will learn the holistic value of Digital marketing through research and development of an actionable marketing plan. Understanding the interconnected value of these channels and disciplines will set you apart from other marketing professionals and guide your development as a digital marketing expert.
Course Summary

Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks).

• Develop a digital marketing plan that will address common marketing challenges
• Articulate the value of integrated marketing campaigns across SEO, Paid Search, Social, Mobile, Email, Display Media, Marketing Analytics
• Recognize Key Performance Indicators tied to any digital marketing program
• Improve Return on Investment for any digital marketing program
• Launch a new, or evolve an existing, career path in Digital Marketing.

Course content

Module 1 (Total number of lectures- 8)
Social Media Advertising:  In this module, the student will study the Uses, Impacts and Benefits of Social Media.  You will also learn traditional Advertising Vs Social Media Advertising. You will also learn the role of micro influencers.
Module 2 (Total number of lectures- 20)
Social Media Strategy: In this module, you will learn the overview of Social Media Platforms. The students will also get a hands-on Video Marketing and Content Marketing.
Module 3 (Total number of lectures- 8)
Digital Advertising Landscape: This module will cover various types of ads, including: display, video, audio, sponsored, native, social media and search. You will also learn about SEO, SEO tools and Mobile ad campaigns.
Module 4 (Total number of lectures- 14)
E - Mail Marketing: The module will cover the basics of email-marketing strategies. How email advertising is designed. You will also learn  about digital advertising agencies, and media buying. 

What Students will learn?

• How to build digital creativity, innovation and lots more skills in young people.
• Understand the principles of photography, filmmaking and audio production for mobile journalism.
• How to use free and low cost mojo apps for photography, filmmaking, story telling in youth work.
• How to use mojo equipment (tablets, smartphones, microphones, rigs, lighting, etc.) to record, edit, and publish youth projects.
• How to design and plan a mojo project to run with young people.

Why study this course?

Discover the essentials of smartphone video production with our MoJo course. Designed for youths, this online course blends technical know-how with innovative project ideas to engage young people in fun and creative learning activities using a mobile device.
Course summary

In this course you will learn the nitty-gritty of Mobile Journalism, which has essentially changed the world of Journalism. You will also learn about the tools for Newsgathering and documentary making. 

Course content

Module 1 (Total Sessions- 12)
Introduction to Convergent Media: In this module, the students will learn the meaning and concept of convergence. You will also learn about the importance of Mobile Journalism in the digital era.
Module 2 (Total Sessions- 12)
Ideation and Story development: This module will cover the intricacies of how a newsroom for MOJO is different from the traditional newsrooms.  You will also learn about Principles of News Writing and Reporting for Mobile, Story mapping - Pitching stories and working with editors and Audio, Video, Infographics, Graphics and Animation
Module 3 (Total Sessions- 15)
Mobile video shooting equipment’s and Principles: In this module, you will be learning about Accessories related to Mobile video shooting(MOJO KIT), Video editing  App used in mobile, Frame and Composition, Camera angles and dynamic shots and Rule of line of Axis in video shooting, and 5 shot rule(Where, Who, What, How, Wow).
Module 4 (Total Sessions- 15)
Basic editing Principles Used in MOJO: In this module, you will learn aesthetics of digital video editing.  Also an in-depth lessons on different stages of editing, continuity and dynamics of editing along with the synchronization of various effects, color correction and use of graphics, titling etc.
Module 5 (Total Sessions- 16)
Use of different Media Platform: This module focuses on Creating content for different digital media platforms (Twitter, Instagram, Facebook etc.), How to go live with smart phone, reason for going live and how to produce a social package that uses captions and music instead of a voice over.

As part of this short term programme the students are imparted training in technical and aesthetic aspects of video editing, covering both news and entertainment. The focus is on video editing and graphics designing.