A challenging 9-month part-time program designed to equip you with the tools and techniques needed to develop, deliver, and evaluate digital marketing strategies and campaigns.
S P Jain's Digital Marketing & Metrics is a 9-month professional program designed to develop modern marketing practitioners who are able to apply the latest digital media technologies and strategies to improve business and personal brand. It offers professional training, enabling students to sense how digital technologies create or enable new business models, reshape the economy and the way businesses operate. Subsequently, the course also familiarises students with the concept of digital ecosystems and strategies, and trends in various industry verticals.
Duration: 9 Months
Total tuition fees : INR 380,000 (plus GST)
Eligibility Criteria: Effective communication skills
Basic understanding of mathematics/statistics
Working knowledge of Microsoft Excel
2 or more years of work experience
Selection Procedure: Appear for further evaluation comprising an aptitude test and a personal interview
Study how digital marketing fits within a company’s overall marketing strategies
Understand the role digital marketing plays in a sustainable business strategy
Rethink how marketing is evolving in the digital age
Learn to develop, implement and evaluate digital media plans
Explore major tools and channels of digital marketing
Uncover opportunities for connecting with new markets, industries and countries
Assess the economic impact of various social and digital media strategies
On completing the program, students will have developed a world-class "Digital Marketing Portfolio" that documents and showcases key elements and learning outcomes of the program against a specific industry. By showcasing a student's command on strategies, digital tools, execution and measurement techniques, the Portfolio will act as a starting point for discussion with prospective employers on job opportunities in areas like Digital Marketing, Mobile Marketing, SEO Account Management, Web Analytics, Search and Social Media Management, Web Content Management, Digital Creative Development, Marketing Communications and Strategic Marketing, among others.