Bachelor of Business Administration

The landscape of the business world is changing. Companies are now looking for 'CDOs or Chief Design Officers' and 'Disruptive Innovation Managers'. The Design Strategic & Management BBA - a unique undergraduate program prepares students by fusing analytical business intelligence with the creative problem-solving skills. It has at its core subjects like Innovation capacity building, Strategy formulation, Digitization, along with the traditional management subjects. Graduates of this program will be confident enough to make faster, better decisions in the face of uncertainty; Be comfortable with placing strategic bets using both intuition and data; Be more customer centric by understanding the basic approaches from ethnographic research, identify latent customer needs; Communicate how design thinking tools connect with business strategy, specifically the Play to Win framework; Ideate and prototype iteratively to develop new products and experiences; Learn from examples of success and failures from some of the world's leading innovation organizations; and Apply these concepts in order to drive innovation in their own organization.

The programs offered are

Program Seats Duration Eligibility Specialisation Fee Per Annum
Bachelor of Business Administration 40 3 Years *Sr. Secondary (10+2) with minimum 50% marks Design Strategy & Management 1,70,000
*Admission through Aptitude Test & Interview Retail Business Management

 

 

Program Focus and Careers

Bachelor of Business Administration

Design Strategy & Management

FOCUS- With design-led businesses flourishing globally, this program enables students to cope with ever-changing business models and innovations, equipping them to face leadership challenges in a holistic manner that induces overall growth of the economy.
CAREERS- This program opens up a completely new world of 'Career Possibilities' as compared to a traditional BBA or MBA program. Besides usual management roles, WUD graduates will be able to find important roles in Innovation management, new ventures, venture capital, private equity, management consulting, strategic planning, product planning, etc.

Retail Business Management

FOCUS- The burgeoning Retail sector has immense opportunities now and in the near future. This program provides practical and theoretical knowledge of designing, furnishing, and managing retail stores across sectors, from fashion to FMCG.
CAREERS- The retail industry offers national and international career opportunities for the graduate. Graduates can choose from a wide variety of entry level positions, e.g. as a trainee manager or a position in buying, stock control, merchandising, sales, administration, logistics, housekeeping or the finance section of a retail business.

WORLD UNIVERSITY OF DESIGN
PLOT NO. 1, RAJIV GANDHI EDUCATION CITY, RAI, SONEPAT, HARYANA
For more info, write @ payal.sharma@careerlauncher.com or Call Payal @ 8448695056