Placements @ MICA

The PGDM-C/PGDM programmes at MICA are uniquely positioned to leverage MICA’s core competence in Strategic Marketing & Communication, while also delving deeper into the fields of Digital Marketing, Design, Data, Creativity and Innovation that are essential to the success of any organisation today. PGDM-C and PGDM programmes are approved by the All India Council for Technical Education (AICTE).

MICA's flagship PGDM-C is also accredited by the National Board of Accreditation (NBA) and is equivalent to an MBA degree by the Association of Indian Universities (AIU).

The concentration courses are based on a career-building approach, keeping in mind the industry's need for professionals with clear career interests. These intend to enable the students to develop specific skills and perspectives in their chosen career paths, within the field of Strategic Marketing and Communication i.e.

Major

• Strategic Brand Management
• Media-Tech Entertainment and Sports Management
• Data Science and Business Analytics
• Digital Communications Management

Minor

• Consumer cultures
• Sales and customer relationship management
• Business management
• Global communication and public relations management

The Programmes (PGP), both PGDM (C) and PGDM require a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).

Candidates appearing for the final year bachelor's degree/equivalent qualification examination and those who have completed the degree requirements and are awaiting results can also apply.

The deadline for submission of the final mark sheet and passing certificate is December 31, 2025. Non-fulfilment of this condition will automatically result in the cancellation of the provisional admission.

Fee Structure of Academic Year 2024-2025

The cost for the two-year Post Graduate Diploma programmes, including Tuition Fees, Residential Charges, Infrastructure Facility Charges etc. is Rs. 26,00,000 (approx).

Rural Immersion (RI): The programme has a unique pedagogical approach that blends communication with marketing. Students engage with villagers to gain first-hand experience of rural life and its implications on strategic communication, rural marketing and social change leadership.

MICA's Impact Management Project for All Cities Transformation (MI-IMPACT): The programme aims to develop the managerial skills of students required for solving real-world problems by demonstrating measurable impact for the client organizations. Under this programme, students partner with industry and immerse themselves in live Problem-Solving Projects (PSP) across diverse sectors and geographies.

Entrepreneurship Immersion (EI): The programme provides students with an opportunity to study a course on entrepreneurship while working on a business idea of their own, thereby gaining practical and experiential learning needed for becoming an entrepreneur.

International Immersion (II): The programme allows students to learn from globally renowned faculty in an academically stimulating environment, which helps them be better prepared to face global challenges. The programme is designed for students to understand the US business ecosystem and exposes them to the cultural and social sensitivities of the world's biggest economy.