The PGDM-C/PGDM programmes at MICA are uniquely positioned to leverage MICA’s core competence in Strategic Marketing & Communication, while also delving deeper into the fields of Digital Marketing, Design, Data, Creativity and Innovation that are essential to the success of any organisation today. PGDM-C and PGDM programmes are approved by the All India Council for Technical Education (AICTE).

MICA's flagship PGDM-C is also accredited by National Board of Accreditation (NBA) and has equivalence to an MBA degree by Association of Indian Universities (AIU).

The concentration courses are based on a career-building approach, keeping in mind the industry's need for professionals with clear career interests. These intend to enable the students to develop specific skills and perspectives in their chosen career paths, within the field of Strategic Marketing and Communication i.e.

• Advertising & Brand Management
• Digital Communication Management
• Data Science and Business Analytics
• Media & Entertainment Management

Admission to the Post-graduate Programmes (PGP) both, PGDM (C) and PGDM require a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).

Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.

Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.

Fee details of Academic Year 2023-2024

The cost for the two year Post Graduate Diploma programmes, including Tuition Fees, Residential Charges, Infrastructure Facility Charges etc. is Rs. 23,00,000 (approx).

International Immersion Programme is (Optional) and fees to be paid extra.

MICA Scholarships

The MICA Scholarships are awarded based on the students overall academic performance and family income. The scholarships are being awarded to students currently pursuing studies at MICA and benefit students of the 2-year programmes such as Post Graduate Diploma in Management (Communications) - PGDM(C) and Post Graduate Diploma in Management - PGDM and the 1-year Post Graduate Certificate in Crafting Creative Communication (CCC). The process of evaluating and awarding the Scholarships is detailed and rigorous. Each scholarship amounts upto 25% of the annual fees per student in the programme.

Rural Immersion (RI): The programme has a unique pedagogical approach that blends communication with marketing. Students engage with villagers to gain first-hand experience of rural life and its implications on strategic communication, rural marketing and social change leadership.

MICA’s Impact Management Project for All Cities Transformation (MI-IMPACT): The programme aims to develop the managerial skills of students required for solving real-world problems by demonstrating measurable impact for the client organizations. Under this programme, students partner with industry and immerse themselves in live Problem-Solving Projects (PSP) across diverse sectors and geographies.

Entrepreneurship Immersion (EI): The programme provides students with an opportunity to study a course on entrepreneurship while working on a business idea of their own, thereby gaining practical and experiential learning needed for becoming an entrepreneur.

International Immersion (II): The programme allows students to learn from globally renowned faculty in an academically stimulating environment, which help be better prepared to face global challenges. The programme is designed for students to understand the US business ecosystem and exposes them to the cultural and social sensitivities of the world’s biggest economy.