Updated on 28th February 2025 | 11:42 a.m. | #MBAinAdvertising
MBA in Advertising & Marketing Communication: The MBA in Advertising & Marketing Communication equips students with specialized knowledge to become professionals in the marketing and advertising industry. Renowned institutions such as MICA, the National Institute of Advertising, and MIT offer comprehensive MBA programs in advertising and marketing management, with fees ranging from INR 1,28,000 to a high of INR 15,00,000.
Admission to MBA in advertisement management is through entrance examinations like CAT or XAT, followed by interviews and group discussions. Eligibility criteria for MBA Advertising requires a bachelor's degree; work experience is optional. A fresh MBA graduate entering the marketing sector may expect an average salary after MBA in advertisement & marketing of about 7 LPA in India as a part of the employee parole.
Read the article further to know more about the MBA in Advertising, the syllabus for MBA in Advertising & Marketing Communication, and career prospects after MBA in advertising.
An MBA in advertising and marketing communication is a special program that combines business management with media, branding, marketing and public relations. This course equips students with strategic thinking, creativity and leadership skills to manage advertising campaigns, corporate communication and media businesses. In today's digital age, industries organizations require professionals who can effectively communicate brand messages, handle public relations and create impressive marketing strategies. It prepares students for careers in MBA advertising agencies, media houses, PR firms, and corporate communication departments.
An MBA in advertising and marketing communication is an excellent option for someone with a true passion for branding, media, storytelling, digital marketing, and corporate communication. The program firmly combines business management and creative strategy: students are forced to use their skills and expertise to start important marketing campaigns and motivate public opinion. There are some of the most demanded reasons for advancing MBA in advertising and marketing communication:
An MBA in advertising & marketing communication provides a plethora of career opportunities, promoting creativity and personal development. The features of an MBA in advertising and marketing communication provide the aspirants with the necessary knowledge and skills and additional hands-on experience to excel in this particular field of study. The following are the features one should keep in mind before opting for an MBA in advertising & marketing communications:
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Features Of MBA In Advertising & Marketing Communications |
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Feature |
Description |
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Course Name |
MBA Advertising & Marketing Communication |
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Course Level |
Postgraduate |
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Course Duration |
2 years |
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Specialization |
Advertising & Marketing Communication |
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Entrance Exams |
CAT, MAT, XAT, CMAT, SNAP, etc. |
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Course Fee |
INR 3 Lakh to INR 15 Lakh |
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Average Salary |
INR 5 Lakh to INR 20 LPA |
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Job Profiles |
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Best Colleges |
MICA Ahmedabad, ISB Hyderabad, IMT Ghaziabad, Amity Global School, Symbiosis Film & marketing Communication |
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Mode of Study |
Full-time, Part-time, Online, Distance |
Note: The course fee and the average salary aforementioned are subject to change and may vary.
Admission process and eligibility requirements should be one of the first considerations in an MBA specializing in advertising and marketing communication. A general overview is provided below, serving as a guideline through that process. The eligibility criteria intended for admission into advertising and marketing would vary from program to program.
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Criteria |
Details |
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Basic Eligibility |
Having a bachelor’s degree in any discipline from a recognized university is sufficient. |
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Minimum Aggregate Marks |
Typically, a minimum aggregate of 50% is required to be eligible for this program. |
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Entrance Exams |
SCAT, XAT, NMAT, MAT, SNAP, CMAT, are considered for evaluation. |
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Specialized Programs |
For specific programs like MBA in advertising management, advertisement may require a bachelor's degree or an equivalent qualification. |
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Additional Skills |
Some programs may emphasize good communication and presentation skills as part of their eligibility criteria. |
The course, divided into 4 semesters, covers many important aspects of advertising and marketing communication in the form of theoretical and practical knowledge. While each B-school has its own curriculum, given below is a list of topics covered broadly under this degree:
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MBA in Advertising Syllabus |
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Semester I |
Semester II |
Semester III |
Semester IV |
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Management Concepts & Organizational Behavior |
Cost and Management Accounting |
Advertising Planning |
Strategic Management |
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Business Communication |
Operations Management |
Sales and Distribution Management |
Customer Relationship Management |
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Managerial Economics |
Human Resource Management |
Public Relations |
Ethics and Codes of Professional Conduct |
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Financial Accounting |
Financial Management |
Entrepreneurship Development |
Elective 2 (e.g., Integrated Marketing Communication) |
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Marketing Management |
Business Environment |
International Marketing |
Elective 3 (e.g., Social Media Marketing) |
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Quantitative Methods for Management |
Research Methodology |
Crisis Management |
Elective 4 (e.g., Marketing Analytics) |
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Information Technology for Management |
Consumer Behavior and Media Relations |
Elective 1 (e.g., Brand Management, Digital Marketing) |
Project Work/Dissertation |
Top public and private universities offer MBA in Advertising & Marketing Communication options for students to follow. These are the top private and public MBA in Advertising & Marketing Communication institutions in India:
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Government Colleges |
Private Institutes |
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Indian Institute of Marketing Communication (IIMC) |
MICA, Ahmedabad |
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Jamia Milia Islamia |
Symbiosis Institute of Media & Communication (SIMC) |
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Faculty of Management Studies |
Xavier Institute of Communications (XIC) |
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Banaras Hindu University |
Indian School of Business (ISB, Hyderabad & Mohali) |
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Guru Gobind Singh Indraprastha University |
Christ University, Bangalore |
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University of Calcutta |
Welingkar Institute of Management (WeSchool) |
After completing an MBA in Advertising and Marketing Communication, graduates can explore various job profiles across industries. Here are some common job profiles associated with this specialization:
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Job Profile |
Roles & Responsibilities |
Average Salary (LPA) |
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Marketing Manager |
Responsibilities include developing marketing strategies, overseeing campaigns, and analyzing market trends to maximize product/service exposure. |
7 |
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Brand Manager |
Involves managing and enhancing the reputation of a brand, creating brand strategies, and ensuring brand consistency across all marketing channels. |
9.13 |
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Media Planner |
Focuses on selecting the most effective media platforms for advertising campaigns, negotiating with media outlets, and optimizing media budgets. |
5.4 |
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Corporate Sales |
Involves selling products or services to businesses, managing client relationships, and achieving sales targets within a corporate setting. |
11.52 |
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Product Manager |
Responsible for the development, launch, and performance of a product or product line, including market analysis and strategic planning. |
15 |
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Public Relations Manager |
Involves managing the public image of a company, creating communication strategies, handling crises, and fostering positive relationships with the public and media. |
8.9 |
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Media Strategist |
Develops strategic plans for media campaigns, identifying target audiences, selecting media channels, and optimizing content for maximum impact. |
6.4 |
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Media Manager |
Oversees the planning, buying, and implementation of media campaigns, ensuring they align with the overall marketing strategy. |
9 |
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Assistant Manager (Marketing) |
Provides support to senior marketing professionals, assists in the execution of marketing plans, and may be involved in market research. |
13.56 |
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Brand Strategist |
Develops strategies to position and differentiate a brand in the market, often involving market research, consumer behavior analysis, and competitive analysis. |
9.7 |
With an MBA in Advertisement, one gains entry to thrilling job openings among the most respected companies in the world. With this degree, you have the ability to drive business growth, perfect processes, and create original marketing plans. Among the top businesses seeking MBA candidates specializing in Advertising & marketing communication in India are:
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Top Recruiters in Advertisement |
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Hindustan Unilever Limited (HUL) |
Pepsi Co |
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Procter & Gamble (P&G) |
ITC |
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Coca-Cola India |
Microsoft India |
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Myntra |
Godrej |
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Amazon India |
Flipkart |
For future Advertisement experts looking to establish themselves in India's fast-changing corporate environment, an MBA in Advertisement is a priceless asset. An MBA in advertising prepares people for the fast-changing marketing industry and offers them the skills, knowledge, and assurance they need to be successful in this thrilling sector with its well-rounded curriculum, emphasis on practical skills, and favorable job possibilities.
MBA in Advertising and Media earns an average salary of 7 LPA in India, with variations based on experience and location.
Graduates with a bachelor's degree in any discipline are eligible for MBA in Advertising and Marketing Management.
Common entrance exams include CAT, XAT, NMAT, MAT, and SNAP. The specific exams accepted may vary among institutions, so it's essential to check the requirements of the chosen MBA program.
Graduates with an MBA in Advertising can pursue diverse career paths such as brand management, advertising management, sales, and product management.
The duration of an MBA in Advertising program typically spans two years.
