MBA in Advertising and Marketing Communication

Course Highlights

Details

Course Level

Postgraduate (PG) or Master's level.

Course Duration

Typically 2 years.

Course Name

MBA in Advertising Management.

Eligibility Criteria

- Bachelor's degree in any discipline.

- Some institutions may require a minimum percentage.

- Work experience may be preferred in certain cases.

Entrance Exams

- Common Admission Test (CAT)

- Xavier Aptitude Test (XAT)

- Management Aptitude Test (MAT)

- Other entrance exams specific to individual institutions.

Average Fees

Varies from INR1,28,000 to 15 lakhs or more, depending on the institution.

Top Colleges

- Mudra Institute of Communications, Ahmedabad (MICA)

- National Institute of Advertising

Top Recruiters

- Advertising Agencies: Ogilvy, JWT, Leo Burnett, DDB Mudra, etc.

- FMCG Companies: Hindustan Unilever, Procter & Gamble, Nestle, etc.

Job Profiles

- Advertising Manager

- Brand Manager

- Media Planning Manager

- Creative Director

Information

Details

Basic Eligibility

A bachelor's degree in any discipline from a recognized university.

Minimum Aggregate Marks

Typically, a minimum of 50% aggregate marks is required.

Entrance Exams

Scores from national-level entrance exams like CAT, XAT, NMAT, MAT, SNAP, or other relevant MBA exams may be considered.

Specialized Programs

For specific programs like MBA in Advertising Management, a Bachelor's degree in Advertising or an equivalent qualification may be required.

Additional Skills

Some programs may emphasize good communication and presentation skills as part of their eligibility criteria.

College

Key Highlights

Average Fees (INR)

Indian Institute of Management (IIM), Ahmedabad

Renowned for management programs, including Advertising and Marketing Communication. Offers a conducive learning and research environment.

INR 25 lakh

MIT School of Business, Pune

Offers a PGDM in Marketing program focusing on theoretical and practical knowledge.

INR 3,50,000 

Mudra Institute of Communication (MICA)

Specializes in communication management. Programs in advertising, marketing, and communications. Practical exposure to the industry.

INR 21 lakh

National Institute of Advertising

Offers specialized courses in advertising and marketing communication. Focuses on practical skills development.

INR 2.16 lakh

Narsee Monjee Institute of Management Studies (NMIMS), Mumbai

Known for marketing programs. Provides a platform for excelling in advertising and marketing communication.

INR 11.95 lakhs

SP Jain Institute of Management and Research (SPJIMR), Mumbai

PGDM program with a focus on marketing communication. Value-based leadership development.

INR 16,00,000

Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai

Offers Masters in Marketing Management. Requires practical experience for admission.

INR 6,00,000

Indian Institute of Management (IIM), Bangalore

Excellent opportunities in the marketing domain. Conducive environment for research and learning.

INR 24.5 lakhs 

Indian Institute of Foreign Trade (IIFT), Delhi

Expertise in international business and marketing. Programs focusing on global marketing strategies.

INR 19.5 lakhs.

Symbiosis Institute of Business Management (SIBM), Pune

Specialized programs in marketing management. Equips students with skills required by top marketing firms.

INR 7,12,000

Semester I

Semester II

Semester III

Semester IV

Management Concepts & Organizational Behavior

Cost and Management Accounting

Advertising Planning

Strategic Management

Business Communication

Operations Management

Sales and Distribution Management

Customer Relationship Management

Managerial Economics

Human Resource Management

Public Relations

Ethics and Codes of Professional Conduct

Financial Accounting

Financial Management

Entrepreneurship Development

Elective 2 (e.g., Integrated Marketing Communication)

Marketing Management

Business Environment

International Marketing

Elective 3 (e.g., Social Media Marketing)

Quantitative Methods for Management

Research Methodology

Crisis Management

Elective 4 (e.g., Marketing Analytics)

Information Technology for Management

Consumer Behavior and Media Relations

Elective 1 (e.g., Brand Management, Digital Marketing)

Project Work/Dissertation

Job Profile

Average Salary (LPA)

Marketing Manager

Responsibilities include developing marketing strategies, overseeing campaigns, and analyzing market trends to maximize product/service exposure.

7

Brand Manager

Involves managing and enhancing the reputation of a brand, creating brand strategies, and ensuring brand consistency across all marketing channels.

9.13

Media Planner

Focuses on selecting the most effective media platforms for advertising campaigns, negotiating with media outlets, and optimizing media budgets.

5.4

Corporate Sales

Involves selling products or services to businesses, managing client relationships, and achieving sales targets within a corporate setting.

11.52

Product Manager

Responsible for the development, launch, and performance of a product or product line, including market analysis and strategic planning.

15

Public Relations Manager

Involves managing the public image of a company, creating communication strategies, handling crises, and fostering positive relationships with the public and media.

8.9

Media Strategist

Develops strategic plans for media campaigns, identifying target audiences, selecting media channels, and optimizing content for maximum impact.

6.4

Media Manager

Oversees the planning, buying, and implementation of media campaigns, ensuring they align with the overall marketing strategy.

9

Assistant Manager (Marketing)

Provides support to senior marketing professionals, assists in the execution of marketing plans, and may be involved in market research.

13.56

Brand Strategist

Develops strategies to position and differentiate a brand in the market, often involving market research, consumer behavior analysis, and competitive analysis.

9.7