An MBA in Marketing equips individuals with the knowledge and expertise to deal with the complexities of marketing in today's competitive business environment. Through a comprehensive curriculum, MBA students gain a deep understanding of marketing principles, consumer behavior, market research, digital marketing, branding, and strategic marketing planning.
India presents a plethora of reasons to pursue an MBA in Marketing. The country's burgeoning middle class, rising disposable incomes, and expanding internet penetration have created an unprecedented demand for goods and services, making it a marketer's paradise. Moreover, India's diverse and dynamic market landscape offers a rich tapestry of challenges and opportunities for aspiring marketing professionals.
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Feature |
Description |
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Course Name |
MBA Marketing |
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Course Level |
Postgraduate |
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Course Duration |
2 years |
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Specialization |
Marketing |
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Entrance Exams |
CAT, MAT, XAT, CMAT, SNAP etc. |
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Course Fee |
INR 3 Lakh to INR 25 Lakh |
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Average Salary |
INR 5 Lakh to INR 20 LPA |
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Job Profiles |
Marketing Manager, Sales Manager, Brand Manager, Marketing Consultant, Product Manager, Digital Marketing Specialist, Market Research Analyst |
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Best Colleges |
IIM Calcutta, IIM Lucknow, XLRI, NMIMS, FMS Delhi, SP Jain Institute of Management and Research, JBIMS Mumbai, Symbiosis Institute of Business Management |
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Mode of Study |
Full-time, Part-time, Online, Distance |
To pursue an MBA in Marketing, aspiring students must meet the following eligibility criteria
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Feature |
Requirement |
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Bachelor's degree |
Yes |
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Minimum percentage marks |
50% or equivalent |
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Work experience |
May be required (1-3 years) |
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Entrance exams |
CAT, MAT, XAT, CMAT, SNAP, etc. |
The curriculum of an MBA in Marketing in India typically covers a broad spectrum of marketing topics, including:
The course, divided into 4 semesters, covers many important aspects of marketing in the form of theoretical and practical knowledge. While each B-school has their own curriculum, given below is a list of topics covered broadly under this degree:
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Syllabus |
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Management Foundations |
Business Environment & Law |
Marketing Principles and Practices |
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Quantitative Methods for Management |
Strategic Management |
Marketing Management |
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Business Research Methodology |
Operations Research and Management |
Logistics and Supply Chain Management |
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Consumer Behavior |
Industrial Marketing |
International Marketing |
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Marketing Research |
Rural Marketing |
Brand Management |
An MBA in Marketing equips graduates with a versatile skill set, including the following:
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Skills |
Feature |
|
Strategic and Analytical Thinking |
The ability to analyze market trends, identify opportunities, and develop effective marketing strategies. |
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Marketing Communication |
The skills to craft compelling marketing messages and communicate effectively with target audiences. |
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Branding and Brand Management |
The expertise to build, manage, and protect strong brands that resonate with consumers. |
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Digital Marketing Expertise |
Proficient use of digital marketing tools and platforms to reach and engage customers online. |
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Consumer Insights and Understanding |
Deep understanding of consumer behavior, preferences, and buying patterns. |
MBA in Marketing graduates enjoy a range of career opportunities in various industries, including
|
Role |
Description |
|
Marketing Manager |
Responsible for developing and implementing marketing strategies, overseeing marketing campaigns, and managing marketing teams |
|
Brand Manager |
Developing and managing brand strategies, ensuring brand consistency, and enhancing brand equity |
|
Product Manager |
Overseeing product development, market research, and product launch strategies |
|
Digital Marketing Manager |
Planning and executing digital marketing campaigns, managing social media presence, and analyzing web traffic data |
Students can pursue MBA Marketing courses from top private and government colleges. Here are the top 10 private and government MBA in Marketing colleges in India:
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Private Institutes |
Government Colleges |
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S P Jain Institute of Management and Research (SPJIMR), Mumbai |
Indian Institute of Management, Calcutta |
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New Delhi Institute of Management, Delhi |
Indian Institute of Foreign Trade (IIFT) |
|
Symbiosis Institute of Business Management, Pune |
Department of Management Studies, IIT Madras, Chennai |
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Management Development Institute, Gurgaon |
Faculty of Management Studies (FMS), Delhi |
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Great Lakes Institute of Management, Chennai |
Institute of Insurance and Risk Management, Hyderabad |
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NMIMS School of Business Management, Mumbai |
Indian Institute of Management, Raipur |
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Woxsen University, Hyderabad |
Department of Management Studies, IIT Delhi |
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Parul University, Vadodara |
Jamia Milia Islamia, Delhi |
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LPU, Jalandhar |
Indian Institute of Management, Kashipur |
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KJ Somaiya Institute of Management Studies and Research, Mumbai |
Indian Institute of Management, Lucknow |
An MBA in Marketing opens doors for exciting career opportunities in some of the world's most prestigious organizations. This degree equips you with the skills to develop innovative marketing strategies, optimize processes, and drive business growth. The top companies that recruit MBA graduates with a specialization in Marketing in India are:
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Recruiters |
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Hindustan Unilever Limited (HUL) |
Pepsi Co |
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Procter & Gamble (P&G) |
ITC |
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Coca-Cola India |
Microsoft India |
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Myntra |
Godrej |
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Amazon India |
Flipkart |
An MBA in Marketing is an invaluable asset for aspiring marketing professionals seeking to make a mark in India's dynamic business landscape. With its comprehensive curriculum, focus on practical skills, and promising career prospects, an MBA in Marketing equips individuals with the knowledge, expertise, and confidence to navigate the ever-evolving marketing world and achieve success in this exciting field.
Most MBA programs require applicants to have a bachelor's degree in any field, appear for the required entrance exams, such as the GMAT or CAT, and apply to top MBA programs with a strong marketing focus.
To pursue an MBA in Marketing, you'll need to take one of the following entrance exams: CAT, SNAP, GMAT, XAT, CMAT, and many more that happen around the year.
The average salary for an MBA graduate with a specialization in Marketing in India is around ₹52,490 per month, which is equivalent to approximately $630 per month.